Building the AI operations hub for an automation consulting brand
Hasslogics is the consulting brand I run with my partner Hassan. He handles sales and client delivery. I built every system the business runs on, from the CRM to the AI voice agents to the content engine. Two operators run the whole business on it.
The problem
Most automation agencies sell automation but don't run on it themselves. The cobbler's children. Hasslogics had to be different. The work IS the proof. If our own outbound, qualification, and content production weren't automated, no client should trust us to automate theirs.
Hassan handles sales and delivery. I own the technical architecture. Stack built from scratch, and the kind we can point clients at and say "this. like this."
What I did
Built the entire operational hub.
- GoHighLevel CRM ecosystem as the spine. Pipelines for lead → qualified → proposal → signed → delivery → retention. Custom fields for ICP scoring.
- Custom website + mobile app wired into the CRM. Every form fill, signup, and conversion event lands as a structured contact event.
- AI Voice Agents (Vapi) + Chat Agents (Voiceflow) for 24/7 lead qualification and appointment booking. Every call and chat logged with the AI's score and reasoning, so we can sanity-check.
- n8n outreach pipelines across LinkedIn and Instagram. Apify scrapes signal, n8n routes through Claude for personalization, Instantly.ai delivers. Per-prospect tailored, not spray-and-pray.
- LinkedIn content engine. Airtable database + Make.com orchestrator + Claude drafting partner. 8 hours/week → 1 hour/week, an 87.5% reduction.
- DocuSign + Stripe for contracts and billing. Close-to-cash path is one continuous flow.
The detail that mattered: zero-touch scaling. Agents qualify and book leads at any hour. Content engine produces multi-pillar LinkedIn at a fraction of manual cost. Hassan takes on more clients without me adding more humans. The thing we sell, demonstrated on us first.
Outcome
- Voice and chat agents qualify and book leads 24/7.
- LinkedIn content: 8h/week → 1h/week. Same cadence, far lower input.
- Two operators run the entire business.
- Every system we sell to clients runs on us first.